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Facebook dominates UK mobile use
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Facebook dominates the lives of mobile internet users in the
UK, according to figures from a mobile industry body.
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The social network accounts for nearly half
of all the time people in the UK spend going online using their
phones.
The data, from the GSM Association (GSMA), showed that
people in the UK spent around 2.2bn minutes browsing the social
network during December alone.
The true number may be even
higher as the data was only collected from three of the five UK
networks.
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Facebook is changing the design of its homepage
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The data, which will eventually be collected
from all five networks, showed that 16 million people in the UK
accessed the internet from their mobile phones in December 2009.
Together, they viewed a total of 6.7 billion pages and spent
more than 4.8 billion minutes (60 million hours) online during the
month.
Facebook dominated the statistics, racking up the
most unique visitors (5 million), the most number of pages viewed
(2.6 million) and the most time spent on the site.
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MOBILE MINUTES SPENT ONLINE
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Facebook; 2.2bn minutes
Google sites; 395m
minutes
Microsoft sites; 165m minutes
Orange sites; 138m
minutes
AOL (and Bebo); 106m minutes
Apple; 104m
minutes
Vodafone; 89m minutes
BBC sites; 83m
minutes
Flirtomatic; 54m minutes
Yahoo sites; 48m
minutes
Source: GSMA/Comscore
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Google sites were second in the list with around with 4.57
million unique users. However, they spent on average less than
one-fifth of the time on its sites, compared to Facebook.
Others
sites that appeared in the top ten - which accounted for 70% of
usage - included Yahoo, eBay and Microsoft.
Facebook is
currently the largest social network on the web, with around 350
million users
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The six-year-old site is rolling out a new homepage design
which focuses more on chat and search.
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